cannabisbusinessinsights.comJULY 20246The Greener Rush: US Recreational Cannabis Matures in 2024The US recreational cannabis market will continue its steady ascent in 2024, with new trends and developments shaping the industry. As more states legalize recreational use, the market expands eastward, with established players in the West facing fresh competition. This year, we see a focus on building a more inclusive industry, with efforts to increase minority ownership and diversify product offerings.Consumer preferences are evolving, with a growing demand for edibles, topicals, and other non-inhalable products. This shift reflects a desire for discreet consumption methods and targeted wellness benefits. Regulatory frameworks are also maturing, with a focus on social equity programs that aim to address the disproportionate impact of past cannabis prohibition on minority communities.Investors are drawn to the market's potential for sustained growth, driven by increasing public acceptance and a wider range of consumers entering the legal cannabis space. Additionally, the potential for tax revenue and job creation makes cannabis an attractive industry for states looking to diversify their economies. However, federal legalization remains elusive, creating uncertainty for businesses looking to expand nationally.Despite these hurdles, the US recreational cannabis market is poised for continued growth in 2024. With a focus on inclusion, innovation, and responsible regulation, the industry is establishing itself as a mainstream player in the US economy.This edition, Recreational Cannabis 2024, highlights firms that are navigating market challenges and shaping the future of the field. Among them is RiverBluff Cannabis, a veteran-owned, family-operated business committed to capitalizing on the medicinal and recreational benefits of cannabis to improve lives through innovative products, education, and outstanding client service.It also features valuable insights from Julien MAILLIU, Digital Apps Manager, ADM Animal Nutrition and Camille Binachon, Product Manager, Lallemand. They share their unique perspectives on the challenges, trends, opportunities, and prospects in the US recreational cannabis market. We hope these insights from industry leaders will assist you in making informed decisions for your businesses.Let us know your thoughts. EDITORIAL STAFFAva GarciaDavies MedowsJohnson HellerJoshua Parkersales@cannabisbusinessinsights.comeditor@cannabisbusinessinsights.commarketing@cannabisbusinessinsights.comEmailVISUALIZERSOlivia SmithDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsMANAGING EDITORCannabis Business Insights Visit www.cannabisbusinessinsights.comCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.JULY - 15 - 2024 , Vol - 02, Issue - 01 (ISSN 2837-1658 ) Published by ValleyMedia, Inc. TO SUBSCRIBE TOVian Isaac600 S Andrews Ave Ste 405, Ft Lauderdale, Fl 33301EDITORIALLouis PeterLouis PeterManaging Editoreditor@cannabisbusinessinsights.comCelestial Jordan
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