19cannabisbusinessinsights.comNOVEMBER 2024BUILDING SUCCESSFUL INTERNATIONAL MARKETING STRATEGIES FOR SEED TREATMENTPalle Pedersen, Global Head Disease Control, Syngenta1. What are the significant challenges faced by the seeds/seed treatment industry and how do you, in your role as the Global Head Product Management Seedcare at Syngenta, assist in solving them?Countries often have regulations governing seeds and seed treatments that may not be fully aligned with one another. This may pose challenges for larger customers that may sell and distribute seeds in multiple countries. At Syngenta, we bring in our expertise in seeds and seed treatments to collaborate with all our business partners, to ensure farmers have seamless access to high quality seeds and seed treatments as necessary in different markets. 2. What are some of the new and emerging trends that have influenced your development of international marketing strategies for Seed treatment?We see a lot of interest in biologicals, such as bio-stimulants, biocontrols, and inoculants. Growers see great value in these as they meet evolving demand while supporting and enhancing the chemistries they deploy. So a lot of work is being done to understand compatibilities, particularly with living organisms so they can work in harmony with the seed and other soil microorganisms. Soil health is also attracting a lot of interest. The ability to convert more land to agricultural use is limited. Yet rising awareness and need for food security and a growing world population is driving the need for more agricultural output. So we really need to take good care of our soils; they are the foundation of crop productivity. CXO INSIGHTS
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