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Whitfield’s right blend of retail execution, brand stewardship, community activation, strategic oversight and entrepreneurial insight drives measurable growth and deepens thought leadership.
From Agency Roots to Cannabis Marketing Innovator
Whitfield began her marketing career as a Marketing and Promotions Manager at National Distributing Company, where she spearheaded in-store promotional campaigns and built foundational expertise in consumer engagement. She then advanced to Regional Account Executive and subsequently Regional Account Supervisor roles at The Integer Group, managing key CPG accounts and honing her skills in brand positioning and analytics.
Further elevating her agency experience as a Senior Account Supervisor at The Zimmerman Agency, Whitfield led integrated marketing programs for national clients. In 2013, she founded her own consultancy, Mental State Marketing, advising small businesses on brand strategy and digital outreach.
In December 2020, Whitfield joined Trulieve as Senior Brand Manager before being promoted to Director of Brand Marketing, leading national brand campaigns, product launches and crossfunctional marketing initiatives for one of the largest medical-cannabis companies in the U.S.
Combining agency, nonprofit and entrepreneurial experience, she drives innovative, consumer-centric marketing strategies in a rapidly evolving industry.
Transforming Cannabis Marketing
In her current role, Whitfield oversees the development of integrated marketing strategies that encompass digital, retail and community engagement channels, ensuring consistent brand messaging across all touchpoints.
Under her leadership, Trulieve has expanded its retail footprint, most recently celebrating the grand opening of its 22nd dispensary in Maricopa, Arizona, a milestone she marked by coordinating with brand partners and local communities to drive awareness and patient access.
Earlier this year, she also announced the launch of a new Trulieve dispensary in Columbus, Georgia, demonstrating her role in orchestrating market-specific campaigns that resonate with regional audiences.
Beyond store openings, Whitfield guides the strategic positioning of Trulieve’s proprietary brands, including Muse and Cultivar, by leveraging consumer insights and data analytics to refine product portfolios and creative assets. She collaborates with crossfunctional teams, ranging from R&D to retail operations, to align brand narratives with emerging market trends and regulatory requirements.
Whitfield’s contributions also extend to patient education and advocacy, having spearheaded grassroots campaigns such as #YesOn3 in support of medical-cannabis legislation, and organizing community events that foster dialogue around plantbased therapies. Her efforts in digital transformation include the rollout of an omni-channel marketing platform that integrates CRM, email and social media workflows, resulting in a 20 percent lift in patient engagement metrics within the first six months.
Further elevating her agency experience as a Senior Account Supervisor at The Zimmerman Agency, Whitfield led integrated marketing programs for national clients. In 2013, she founded her own consultancy, Mental State Marketing, advising small businesses on brand strategy and digital outreach.
In December 2020, Whitfield joined Trulieve as Senior Brand Manager before being promoted to Director of Brand Marketing, leading national brand campaigns, product launches and crossfunctional marketing initiatives for one of the largest medical-cannabis companies in the U.S.
Combining agency, nonprofit and entrepreneurial experience, she drives innovative, consumer-centric marketing strategies in a rapidly evolving industry.
Transforming Cannabis Marketing
In her current role, Whitfield oversees the development of integrated marketing strategies that encompass digital, retail and community engagement channels, ensuring consistent brand messaging across all touchpoints.
Under her leadership, Trulieve has expanded its retail footprint, most recently celebrating the grand opening of its 22nd dispensary in Maricopa, Arizona, a milestone she marked by coordinating with brand partners and local communities to drive awareness and patient access.
Whitfield’s right blend of retail execution, brand stewardship, community activation, strategic oversight and entrepreneurial insight drives measurable growth and deepens thought leadership
