How to Customize Marijuana Packaging

It is important to consider several legal requirements when choosing materials for your custom cannabis packaging. For your product to be protected, you need a proper seal - consider a bottle or bag that can be opened and closed repeatedly.

FREMONT, CA: Providing quality products, educating customers, and grabbing their attention is the key to reaching target audiences for cannabis retailers. Your cannabis packaging plays an important role in the success of your brand. As the first thing customers see, it is essential that you make a good first impression on them.

You can achieve new heights in the rapidly growing retail environment for cannabis by following these seven packaging tips.

Branding and Setting Yourself Apart from the Competition are Key 

Bottles, jars, tubes, vials, tins, and bags are the primary packaging used in the cannabis industry. In terms of shape and size, freestanding cannabis containers are relatively similar across all brands, so it is imperative to distinguish yourself from the competition by incorporating custom features. It is not necessary for your brand to be the loudest on the shelf for your custom cannabis packaging to stand out.

Maximize Shelf Presence in Spite of Limited Space 

Cannabis products must be securely locked up at all dispensaries in order to ensure their safety and security. Make the most of the limited space you have by storing your products behind glass in these environments. In spite of limited shelf space, create a compelling retail display with compact, highly graphic cannabis packaging.

You should consider surveying the current trends and innovations within the cannabis industry, whether you are refreshing your brand or starting a new product line. Don't be afraid to try new ideas, even if they have proven successful for others.

Respond to Safety and Regulatory Labeling with Agility

As the cannabis industry continues to grow, the safety and regulatory labeling laws are also evolving. The packaging requirements for cannabis products may vary from year to year, and you should update your packaging on a regular basis to meet any new or revised regulations. There may also be varying labeling requirements in different states, so it is important to check your state's laws to ensure that you are following them correctly.
 

Consider Legal Requirements 

You must also remain knowledgeable about all rules and regulations regarding cannabis production and distribution, in addition to labeling laws. There will be differences in legal requirements between states. As federal law prohibits marijuana from traveling outside the state in which it is grown, you will not need to become familiar with the laws of other states. Keep your cannabis products compliant by periodically reviewing your state's legal requirements.

It is important to consider several legal requirements when choosing materials for your custom cannabis packaging. For your product to be protected, you need a proper seal - consider a bottle or bag that can be opened and closed repeatedly.

Have a Sustainable Mindset 

Sustainable packaging is desired by many consumers. The results of a survey conducted in 2019 show that approximately 83% of respondents view the design of environmentally friendly products as "very important" or "extremely important." In addition to the product itself, the packaging of the product has been incorporated into this sustainable mindset.

In the cannabis industry, especially, businesses must adopt a more sustainable and environmentally conscious approach to their business operations. Among the keywords, your audience will notice are sustainable, raw, and organic. With muted colors and a reduced amount of ink, they will appreciate designs that convey a sustainable mindset.