Cannabis Business Insights: Specials Magazine

In every hemp strain lies a microscopic world of cannabinoids and terpenes, each with its own characteristics that unlock medicinal potential. SweetHeal—a farming-based hemp and CBD producer and the first extraction company in Connecticut—believes that every farm, every strain’s genetic makeup, and every molecule matters. It partners with local farmers who produce industrial hemp to the highest standards while also cultivating its own hemp. The company carefully selects only premium genetics for its CBD hemp plants, which are processed using allnatural methods to create full-spectrum oil rich in CBD. SweetHeal focuses on small-batch extractions and employs advanced distillation techniques to produce a full-spectrum oil free from harmful residues left by hydrocarbon-based solvents. The company achieves this by using ethanol as the extraction solvent. This resulting oil is then used to formulate the products offered to consumers and sold in bulk to other manufacturers. The extracted CBD is also sent to universities and research institutions, such as UMass, UConn, and Eastern, where SweetHeal focuses on hemp-related research. These studies explore the bioavailability of cannabinoids, the endocannabinoid system, and how different membranes— such as digestive and skin tissues—process these molecules. “We have taken on the responsibility of preserving the intrinsic essence and individuality of hemp compounds, transforming hemp sourced from farms into products that heal, inspire, and innovate,” says Michael Goodenough, CEO of SweetHeal. Each batch of 1,000 or 2,000 pounds of hemp from a farmer contains a variety of cannabinoids like CBT, CBN, CBG, CBM, and more, with 148 different molecules in total. The company doesn’t lump everything together and process it in one go; instead, it takes a more refined approach. SweetHeal ensures that it retains the specific characteristics of each strain by treating every batch with care. On the other hand, some farmers may use guano or maca from Latin American origins, lavender, or even their own honey. These unique ingredients tell the story of each farm’s ecosystem. SweetHeal crafts formulations around the wellness potential of the entire plant, tailoring products to reflect not only the farm but also the specific brand. This approach sets SweetHeal apart from companies that produce generic salves or lotions. The company produces over 800 different products, understanding how to work with various oils to ensure effective ingredient blending. Whether incorporating magnesium, minerals, or vitamins, SweetHeal addresses the distinct needs of water-soluble and oil-soluble ingredients, each requiring different approaches. It strives to create more than just simple products, such as goat’s milk lotion, by integrating key elements like vitamins A and C and other wellness-focused ingredients. Each product is a high-quality formulation that reflects the authenticity and efficacy of the farm or brand from which it originates.