Vertical Supply Co.

The most effective business solutions often come from those who have experienced the challenges first-hand.

This statement rings particularly true for Vertical Supply Co., a full-service cannabis packaging and ancillary provider. Founded by individuals with first-hand experience in cannabis cultivation, extraction and retail, Vertical Supply brings insider expertise to an industry where operational complexity and regulatory volatility are the norm.

“We are in cannabis, have been in cannabis, and we understand clients' pain points even before they tell us,” says Jonathan Low, co-founder. “Our goal is to make everyone's life easier.”

Vertical Supply is a one-stop solution for companies struggling to balance complex packaging and hardware supply chain needs. It delivers end-to-end solutions, including custom packaging, vape hardware, logistics, promotional products, compliance and in-house design. This eliminates the need for multiple vendors and streamlines the entire process. Its global network of partners allows it to source materials and components worldwide, providing clients with flexible, cost-efficient and scalable manufacturing solutions that deliver regulatory-ready products tailored for changing market demands.

Its packaging services comprise a range of options, including jars, pouches, boxes and labels across all cannabis product categories. An in-house design team creates packaging concepts that align with clients’ brand goals while ensuring full compliance with cannabis regulations, including child-resistant features, state-specific labeling requirements and FDA approvals. These production-ready designs seamlessly move to manufacturing partners, accelerating the transition from concept to finished product for clients.

Vertical Supply also offers a comprehensive range of vape hardware, including customizable empty vape pens, cartridges and pods designed for brands. Complementing its core services is a selection of promotional products, like branded lighters, apparel, rolling trays and dispensary display materials, designed to enhance brand visibility and extend consumer engagement beyond the product itself.

Unlike its competitors, who are often sub-brands of legacy packaging firms, Vertical Supply’s cannabis-first perspective enables it to anticipate client pain points and adapt quickly. As a result, it can tailor packaging and ancillary products to fit operational processes, regulatory demands and market preferences without going through a trial and error process. Its mission is to handle the operational backend for brands so they can focus on growth instead of fulfillment.

“Our prior experience enables us to build smarter, more practical solutions, helping us connect with our customers,” says Deion Medina, co-founder.

Real-world scenarios where Vertical Supply’s services have proven to be a game-changer for clients are plenty. In one instance, a leading cannabis flower company facing a decline in the market turned to Vertical Supply for support. It recommended expanding into the vape category and managed the entire process, from sourcing advanced hardware and presenting tailored technology options to developing a fully customized form factor and overseeing production and logistics. Within two years, the brand successfully established itself as one of the top three vape brands in the U.S.

The name Vertical Supply reflects its focus on serving vertically integrated businesses, aiming to provide everything essential for their operations. As the industry expands into more categories, it is positioning itself to support the new segments while exploring new technologies and different form factors.

A deep understanding of regulatory frameworks combined with a forward-thinking approach has cemented Vertical Supply Co.’s position as a strategic partner for long-term success in a highly regulated and competitive industry.