Alcohol-free THC-infused cocktails are moving from novelty to a serious retail and hospitality decision because they answer a problem alcohol has not solved for a growing share of adult consumers: how to keep the ritual of a social drink without the effects many now reject. Younger drinkers are moderating alcohol more visibly, while adults who still value restaurants, gatherings and after-work occasions want more control over the next morning, the mood arc and the experience itself. For executives buying into this space, the opportunity is not simply to add another cannabinoid SKU. It is to choose beverages that can sit credibly beside cocktails, ready-to-drink formats and wellness-adjacent alternatives without confusing the shopper or burdening the retailer.
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